LinkedIn can be a valuable platform for B2B marketers if used correctly. It presents the greatest opportunity for these types of organizations to reach their target audience via social media. Here we look at a few quick tips for both organic and paid LinkedIn initiatives.
Supporting your channel partners in their marketing efforts is essential to the health and success of your ecosystem. Many smaller channel partners may lack the resources to market your product properly. In comparison, larger partners are likely to focus on reselling products for businesses that are adequately supported. The more tools and resources you provide to your partners, the more they will focus on and succeed in selling your solutions. Here we take a look at a few ways to enhance marketing efforts throughout your channel ecosystem.
Many great coaches over the years have uttered or screamed the phrase, "if you're not getting better, you're getting worse." This holds true for marketers as well. Trends change, buying habits evolve, and new technology comes into play. If you're not continuously learning and adjusting, there is a good chance you're falling behind. Here we take a look at ten ways to become a better marketer.
Developing lasting client relationships is a must for B2B organizations. The trust and connection you build with your customers can translate to renewals, upsells, and referrals. Not to mention positive PR for your brand. Here we take a look at a few key ways to create lasting client relationships.
Thanksgiving offers the opportunity to show people how thankful you are for what you have. Expressing gratitude is what this time of year is all about. Here we take a look at eight ways to express gratitude this Thanksgiving.
