Demand Generation Blog

Inbound marketing is a business strategy that you use to bring customers to you without outright placing an ad in front of them per say. You entice them with information like blogs, infographics, and downloaded content and teach them about the product or service you offer. Show them how to fix a problem they may have. In this process, you will typically gain their contact information through a download or demo request, and with that, your customers are coming to you. Here are a few ways to use inbound marketing and bring your customers to you.

Recruiting profitable channel partners is an ongoing and challenging task. Not only do you need to have an enticing program, but you need a plan to market that program. Here we look at a multi-channel marketing approach to recruiting profitable channel partners.

Simply creating brand awareness is not enough to generate the number of sales opportunities needed to develop a successful business. While awareness is extremely important, what is even more vital is creating an affinity for your brand. First, let's take a look at the difference between brand awareness and brand affinity:

A successful channel ecosystem requires constant attention and resources. Businesses that adequately support their channel partners typically outperform those that leave everything in the hands of their partners. Here we look at how to get more out of your channel partner ecosystem.

It's that time of year when marketers need to seriously nail down how they plan to grow their business in the coming year. While things in the world remain unpredictable, it is still important to have an organized marketing plan. Here we take a look at seven steps to reach your marketing goals in 2022.