As the perception of brands becomes more vital to the sales and marketing process, it is important to build a strategy to enhance the varying components that make up your brand identity. While your positioning and messaging still play a major role in branding, other aspects such as company culture and customer experience have gained in importance. Here we take a look at what makes up your brand identity.
While many creatives prefer to work alone, there are a myriad of benefits in taking a team approach to content creation. Different types of expertise and varying perspectives allow you to create higher quality content that will speak to a broader audience. Depending on your team's size, the division of responsibilities will vary, and many people may have to wear multiple hats. There are however certain positions that require a dedicated expert. Here we take a look at how to improve the quality of your content with a team approach.
Premium content such as eBooks, whitepapers and case studies all help to move prospects closer to making a purchase decision. This type of content and subject matter can give you valuable insights into what a prospect is interested in as well as their stage in the buying cycle. Quality educational content can also help your organization stand out as a thought leader in your industry. Here we take a look at how to create a library of premium content for your B2B organization.
Developing and maintaining a profitable channel partner ecosystem requires a continuous investment and hands-on support of your partners. As channel leaders look for effective ways to grow their channel, increase revenue and make the recruiting process more efficient, it is important to have a plan that aligns with the goals of your organization as well as your partner’s. Here we’ve broken down five steps channel leaders can take to improve their channel partner ecosystem.
As we make our way through 2021, the shift to digital marketing seen in 2020 is likely to be permanent. Social media will remain a huge component when it comes to reaching your target audience. When executing a perfect social media marketing plan, an audit of what you currently have is vital. Taking note of what you are presently doing and indicating what is and what is not working is essential in creating a solid strategy moving forward. Here we look at a few steps you should take to audit your social media strategy.
