As we make our way through 2021, the shift to digital marketing seen in 2020 is likely to be permanent. Social media will remain a huge component when it comes to reaching your target audience. When executing a perfect social media marketing plan, an audit of what you currently have is vital. Taking note of what you are presently doing and indicating what is and what is not working is essential in creating a solid strategy moving forward. Here we look at a few steps you should take to audit your social media strategy.

Track Your Results

First things first, you need to decide what information is valuable to you when executing your audit. Create a spreadsheet to fill out as you make your way through the audit. It's important to keep track of everything you find to know what you need to change and how to do it.

Take Inventory

Once your template is ready, the next thing you need to do is track down all of your social media profiles. Some of these may be old, inactive, or even unauthorized. Heavily research this so that you can make sure only the right account is found when your business is searched. Along with this, you can see if you need to add any accounts to the fold. Many companies use the top 5 social networking platforms: Twitter, Facebook, Instagram, LinkedIn, and Pinterest. If you do not have all of these accounts; it may be time to create the ones you lack.

Once you have a solid inventory of your accounts, you should compile a central list for access. Ensure all of the email addresses for these accounts are active and, if possible, make them all the same for ease of use.

Align Your Information And Bios

When piecing together your social media persona for your brand, you need to make sure that the image you're creating aligns with your company and its business goals. It's fair to say that funny and sarcastic accounts may be popular, but they are absolutely not a fit for every organization. Make a bio that resonates with your ideal customer and makes them feel good about your brand. While you are updating older profiles and adding new ones, it is important to make sure that all of the information you are providing is complete, up to date, accurate, and cohesive across all platforms. If you have updated your company colors, logo, or even your font choice, all of your platforms must reflect that so that patrons can easily identify your brand across the board.

Look At Performance

When completing your audit, pay attention to the types of posts that performed the worst and the types of posts that performed the best. Look for patterns while taking note of what went well and what didn't. While you are taking a look at your post-performance, it is a great time to also check your posting frequency. Posting frequency and even the time of your post can be a huge factor in a post that performs well. There is no definite posting frequency that works for every social media site or for every business, so it can be frustrating to figure out when or how often to post.

Now that you have completed your audit, it is time to use the valuable information you've gained to set new goals and create new objectives. Set goals to help broaden your reach and gain new followers. If you need more assistance building on online presence, click below to schedule your free assessment.