Demand Generation Blog

Video is the single best way to engage your visitors and potential customers. It is much more efficient than text or photos. It keeps your target audience on your page longer and has the benefit of transmitting emotion and a brand persona to your target market. This singular ability is crucial for building trust and relationships. Here are some simple steps for creating and integrating compelling video content that engages your target market and gets your message out in a positive, fun, and engaging manner.

Teleprospecting is a convenient way of reaching out to leads quickly and easily. Ease of contact with the right message will help increase sales and lower your cost per lead. Your marketing mix should combine all of the different aspects that make up your marketing plan.

Email is an essential tool to an overall marketing strategy and can still be highly effective if implemented correctly. Email is much more than just a numbers game. Detailed personalization, eye-catching subject lines, and valuable content are necessary ingredients for an effective email campaign. When looking at your email strategy as a whole, there are a few questions to consider.

Do you struggle with being "Ghosted" by potential customers? If you are stuck wondering why some leads go cold, it may be time to reevaluate and revitalize your lead nurturing processes. Did you know that nearly 80% of leads never become sales? That number sounds like a high one, but a 20% close rate is pretty good in the grand scheme of things! Here are a few ways to make sure your leads are being nurtured properly so that you are closing the maximum amount of deals possible.

For some deciding what to do to celebrate valentine's day can be daunting, especially when the holiday falls on a weekday. We have compiled a list of fun things you can do to celebrate with either your family or significant other.