LinkedIn is the leading social media platform for B2B organizations and can be used to build brand awareness and generate leads. Using a blend of organic and paid tactics to reach your audience will be more effective than using one or the other. Here we take a look at how to blend organic and paid social media marketing with LinkedIn.
Video has become an essential tool in B2B marketing for a variety of reasons. They are easily absorbed and shared more through social channels than written articles. They help you to humanize your brand and show off your products in action. Here we take a look at five types of videos that are essential to your marketing plan.
Content marketing has a variety of different uses and can bring about positive results when your campaigns are designed to reach specific goals. Your initiatives will determine which types of content you will use and how you will distribute them. Here we look at a few of the key ways B2B organizations are using content marketing today.
After a couple of years that have been harder than most, it has become very apparent just how important the American worker is. With a national shortage of those willing and able to work, many businesses and industries have suffered, so this Labor Day, we celebrate those that have battled through a pandemic, working hard despite the risks and keeping their companies and this country running.
Written blogs are still one of the best ways to increase website traffic, build awareness, generate leads, and establish yourself as a thought leader in your industry. A successful article requires far more than just quality writing. Here we take a look at five components of a successfully written blog article.
