Demand Generation Blog

In order to consistently market your B2B brand, you need a good mix of short and long-term initiatives aimed at creating a consistent pipeline. This involves implementing a multi-channel approach that blends both digital and traditional tactics. A comprehensive marketing plan includes a long-term strategy aimed at building SEO and online presence through consistent content creation and distribution and short-term outreach campaigns geared toward specific audiences. Here we take a look at how to consistently market your B2B brand.

Webinars have become an essential tool for B2B tech marketers as they allow for live demonstrations and interactions with prospects. They offer the opportunity to show the benefits and functionality of products while also humanizing your brand. Since most technologies can be pretty complicated, and many buyers are not necessarily tech-savvy, this forum can be extremely beneficial for marketers and salespeople. Making your webinar entertaining, educational and engaging is vital to its success. Here we take a look at five keys to an engaging webinar.

We all know that simply posting organically to your company profile will not get the job done on LinkedIn. To show real results on any social media platform without the use of paid advertising, you need to leverage your personal account. Here are five tips for marketing your business with a personal LinkedIn profile.

Virtual events have taken over in the last two years, and webinars have become an invaluable marketing tool for technology firms. With the complexity that comes along with most tech products, the ability to give a live demonstration, answer questions and receive feedback can go a long way toward improving your sales pipeline. Here we take a look at six reasons your tech firm should host a webinar.

Technology finds its way into every aspect of life, and the holidays are certainly no exception. Hosting a Thanksgiving Day meal is a lot of work, but a few pieces of tech can help you through the process. Here we take a look at essential tech for the Thanksgiving host.