Demand Generation Blog

There has been quite a bit of change in the marketing world over the last few years. The pandemic has only accelerated the move to a primarily digital marketing model for most organizations. Traditional methods such as teleprospecting and direct mail are still effective but best used in conjunction with digital tactics. Determining where to invest your marketing budget during these volatile times can be difficult. Here we've put together what we believe to be five important B2B marketing initiatives for 2022.

Creating effective landing pages is an integral part of digital marketing, as this is where you'll communicate the details of your offers and capture contact information. Simplicity is a must for landing pages. Your landing pages should focus on one offer and not include any other distractions like more CTAs or pop-ups. Here we take a look at how to craft an effective landing page.

Customers hold all the cards today. Building your brand around your ideal customer is a must with so much competition and seemingly limitless options. Many brands claim to be all about their customers, but what does true customer-centricity really look like?

Halloween has been celebrated in some capacity, but some name, for over two thousand years. Which means there is a great deal of history behind the holiday. What many believe to be modern traditions actually have roots that date back hundreds of years. Here we take a look at fifteen fun facts you might not know about Halloween history.

Content is used in nearly every aspect of marketing to some degree, but what are its greatest benefits? Some are more evident than others, and knowing what will be gained through content marketing makes it much easier to create realistic expectations for marketers and those they report to. Here we take a look at three of the greatest benefits of content marketing.