Successful ABM campaigns require reaching all levels of an organization through multiple channels. Which channels you use will largely depend on your target audience and their preferred methods of communication and gathering information. There are, however, a few channels that will fit into nearly any ABM campaign. Here we take a look at five key channels for successful account-based marketing.
How will you show your customers that you appreciate them this holiday season? Gaining repeat business is all about building relationships. Showing gratitude always leads to great things. Here are a few ways to show your clients you appreciate and care about them.
The holiday season is upon us, and with all of the busyness and spending to come, it is important to remember the true spirit of giving, gratitude and togetherness. No matter which holiday it is that you celebrate, this is a theme that can be carried out by everyone. Here are twenty uplifting quotes about the holiday season.
LinkedIn can be a valuable platform for B2B marketers if used correctly. It presents the greatest opportunity for these types of organizations to reach their target audience via social media. Here we look at a few quick tips for both organic and paid LinkedIn initiatives.
Supporting your channel partners in their marketing efforts is essential to the health and success of your ecosystem. Many smaller channel partners may lack the resources to market your product properly. In comparison, larger partners are likely to focus on reselling products for businesses that are adequately supported. The more tools and resources you provide to your partners, the more they will focus on and succeed in selling your solutions. Here we take a look at a few ways to enhance marketing efforts throughout your channel ecosystem.
