Creating premium content is a vital part of inbound marketing and provides you with in-depth content that can be gated by a form to capture leads or your sales team's use as fulfillment pieces. Ebooks, whitepapers, and case studies will typically make up the majority of your premium content library, and creating at least one piece per quarter should be your minimum goal. Here we take a look at how to write and design an eBook.
Your company blog will be where the majority of your website content is housed and will drive a great deal of the traffic that comes to your site. Keeping things fresh with a variety of different media, including written articles, infographics, and videos, is a must, but you also need to cover a wide range of topics. Here we take a look at five types of articles to include in your company blog.
LinkedIn is the leading social media platform for B2B organizations and can be used to build brand awareness and generate leads. Using a blend of organic and paid tactics to reach your audience will be more effective than using one or the other. Here we take a look at how to blend organic and paid social media marketing with LinkedIn.
Video has become an essential tool in B2B marketing for a variety of reasons. They are easily absorbed and shared more through social channels than written articles. They help you to humanize your brand and show off your products in action. Here we take a look at five types of videos that are essential to your marketing plan.
Content marketing has a variety of different uses and can bring about positive results when your campaigns are designed to reach specific goals. Your initiatives will determine which types of content you will use and how you will distribute them. Here we look at a few of the key ways B2B organizations are using content marketing today.
