Account-based marketing has been the hottest topic in B2B tech circles for some time, and with good reason. The narrow targeting and personalization associated with ABM campaigns align perfectly with the needs of today’s B2B buyers. Successful ABM campaigns require the use of multiple channels, with LinkedIn advertising being one of the most important for building awareness and generating leads. Here we take a look at how to use LinkedIn ads for ABM.
There are three primary types of account-based marketing campaigns; one to one, one to few, and one to many. With a one-to-one campaign, you target one highly sought-after account with a campaign built solely to gain their business. Here we take a high-level view of how to craft a one-to-one ABM campaign.
Search engine optimization is a vital part of any digital marketing plan and requires constant attention to get it right. There are dozens of factors that determine the ranking of a website page, and those factors change frequently. Here we take a look at five simple ways to improve SEO.
The telephone has long been an integral tool for marketing, even if its uses have changed a bit. Cold calling can still be effective at times, but teleprospecting is best used in conjunction with other marketing tactics. It can be blended in with various strategies and comes with some advantages that simply can’t be found through digital means alone. Here we take a look at four reasons to use the telephone in your marketing.
Digital marketing is a very broad term that encompasses a wide variety of tactics and strategies. B2B organizations have come to realize over the last two years that digital is the future of marketing. Here we take a look at eight digital marketing tactics that drive leads and awareness.
