Courtney Lawson

Recent Posts

The Hidden Benefits Of Inbound Marketing

Inbound Marketing is a term we hear thrown around a lot these days. With over 60% of American companies using inbound marketing in some way, shape, or form, It’s important that companies utilize it to the best of their abilities. It is the new age of marketing where you let the customer come to you. How does this work? How do you convince a customer that they need you? Inbound marketing is an amazing tool if you utilize it right and it has many benefits.

How To Reach Your Full Marketing Potential This Labor Day

The end of summer is right around the corner! This means that companies all over the world big and small are preparing to make the switch from summer marketing campaigns to fall campaigns and starting to prepare for the holiday season. Before you start changing gears to pumpkin spice everything, here are some Labor Day marketing ideas to help you cash in on summer sales one more time before the season is over:

6 Questions to Ask Yourself When Blogging for Your Business

Content is king. Blogging and having valuable content is such an important aspect to most businesses. Information is valuable, especially when a customer is reaching out for your valued expertise regularly. However, blogging can be difficult. When it comes to finding the perfect blogging niche it can be hard to decide what you want to tell the world. There are so many things to consider when deciding what kind of voice you want your company blog to have:

8 hilariously misplaced advertisements

There’s nothing like being in the wrong place at the wrong time! Every company big and small has some sort of a marketing strategy, and at the end of the day the main goal is to get the consumer to buy what they’re selling. While this works most of the time… sometimes it doesn’t go as smoothly as they’d like. Check out these marketing mix ups and have a laugh or two.

 

The Do's and Don't for a Fun and Safe 4th of July

We want your 4th of July to pop off without a hitch this year so we’ve compiled a list of do’s and don’ts to make sure you have a safe and fun Independence Day.