Inbound marketing takes buy-in from your entire team and a well-organized plan to show real results. It is also important to remember that inbound marketing is a long-term strategy. It can take months to start seeing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years. Here are some tips to help you get started.
This year has been almost anything but inspirational. Almost everyone has struggled in some form or another this year, and marketing was hit pretty hard. As a sector, we have had to reinvent the wheel and figure out new ways to reach people and sell products/services while the world stood still. Here are a few inspirational quotes for marketers that have kept us going through these trying times.
No, it isn't a misspelling. Smarketing is real and as important as ever. Before we get started, you're probably wondering what Smarketing is. Smarketing is the integration of your business's sales and marketing processes. The goal is for sales and marketing to have a common integrated approach. Here are a few ways to improve upon smarketing in 2021.
Many people are working from home, and have been for quite some time. In the beginning of the pandemic it may have been more exciting to work from home and not have to actually commute to the office. Now you may be finding yourself in a rut, like many others, and need to manage your time and productivity while working from home a little better.
Videos are the single best way to engage your visitors and potential customers. It is much more efficient than text or photos. Videos keep your target audience on your page longer and has the benefit of being able to transmit emotion and a brand persona to your target market. This ability is crucial for building trust and relationships. This article will address some simple steps for creating and integrating compelling video content that engages your target market and gets your message out in a positive, fun, and engaging manner.
