When it comes to effective marketing in the 21st century, many companies are infusing fun into their efforts to reach a broader audience. Having fun in marketing works to grab attention, inspire excitement about a brand and bring out a more human side in a brand.
Social media can be an invaluable tool when it comes to digital marketing strategies if it is used properly. Here we have outlined 4 mistakes you may be making while using social media to gain business, and how to correct them.
What is lead nurturing and why is it important? These are a few questions you may be asking yourself if you’ve looked into outsourcing your marketing efforts. Lead nurturing is a delicate process that encourages someone with interest to eventually make a purchase. This is a vital part of the sales cycle because on average 50% of leads are not ready to purchase, so attempting a sale too soon will result in a no.
You have probably seen the hashtag “#TBT” numerous times since its inception, so you know it’s a great way to take a stroll down memory lane. You may not realize that the nostalgia people feel when they see something familiar from way back when can be a great tool for marketing. Here are a few tips for using Throwback Thursday as a marketing technique.
So people are visiting your website, however you’re not seeing the lead volume that should correlate. It is time to start moving potential customers through the lead funnel and convert them. Here are a few ways to move customers through the buyer journey, even when they’ve stalled along the way.
