Courtney Lawson

Recent Posts

Interactive Content To Grow Your Reach

A huge component of social media algorithms depends on engagement from your followers. Engagement comes in many forms, such as likes, comments, shares, etc. The way to grow your social media engagement is to start incorporating interactive content into your advertising efforts.

Does SEO Matter? Why, Or Why Not?

“What is SEO, and why does it matter?”. SEO or “search engine optimization” means that you are using tactics throughout your website and its content to ensure that it shows up in relevant online search results. This can help you reach your target audience without paying for an advertisement or paid search like Google AdWords. When you optimize your website, you can reach people looking for information related to products or services you may offer.

5 Tips To  Grow Your Reach With Instagram

Getting seen online is getting harder and harder these days. Sorting out the ever-changing algorithms can be tricky and keep your content from showing up on feeds of people that have followed you. We know that it seems a little unfair that if somebody is already following you, you still have to put in more effort to make sure that they see your posts. Instagram has algorithms in place so that its viewers see what they want to see and the content they need and will enjoy. Here are a few ways to grow your Instagram reach.

Key Steps To Performing A Social Media Audit

Social media marketing in the digital age is a huge component when it comes to reaching your target audience. When executing a flawless social media marketing plan, an audit of what you currently have is vital. Taking note of what you are currently doing and indicating what is and what is not working is an important part of creating a solid strategy moving forward. If you aren't marketing or tech-savvy, you are probably wondering what a social media audit is. A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help companies to stay on top of their online presence.

Conduct A Social Media Audit To Increase Your Digital Marketing Success

As we make our way through 2021, the shift to digital marketing seen in 2020 is likely to be permanent. Social media will remain a huge component when it comes to reaching your target audience. When executing a perfect social media marketing plan, an audit of what you currently have is vital. Taking note of what you are presently doing and indicating what is and what is not working is essential in creating a solid strategy moving forward. Here we look at a few steps you should take to audit your social media strategy.