“What is SEO, and why does it matter?”. SEO or “search engine optimization” means that you are using tactics throughout your website and its content to ensure that it shows up in relevant online search results. This can help you reach your target audience without paying for an advertisement or paid search like Google AdWords. When you optimize your website, you can reach people looking for information related to products or services you may offer.

Price Point

No matter where you are in your marketing journey, using SEO to bring in new leads is a cost-effective way to gain new business. Unlike pricier methods to show up in a search result, SEO can be a free/cheap way to reach your target audience.

Visibility

How many pages of your google search results do you click through? Although it can depend on the subject matter, most of the time, you will find the information you need is typically on the first page of the results. Getting your google ranking up will increase your visibility exponentially and turn you into a subject matter authority. Traffic to your website will increase, and you will inevitably get more leads and sales. This sort of visibility is invaluable.

Organization

A fringe benefit of SEO is helping your website stay organized. Search engine optimization will have you making sure that your website is easy to navigate, information is easy to find, your site is robust, and your content is consistent. All of these things will help your conversion rate stay high and help you decrease your bounce rate.

Are you ready to get started with SEO? We can help! If you aren’t sure where to begin, we can get you on the right path today.