This is an area that can be so overwhelming to pick just one strategy and set priorities. When it comes to anything in your company, you do not want to waste time and money. So, what is it that actually works when it comes to digital marketing, and how does it all work? As marketing evolves with the times and as technology offers new ways to reach your target audience, the following strategies will stay true in delivering results.
Search Engine Optimization
Quality and quantity of company traffic through your website should be a priority, and using search engines to your favor will help this exponentially. Some people break this strategy down and compare it to the psychological theory of Maslow’s hierarchy of needs, where one thing doesn’t matter if you don’t have the most basic needs met. But it can be put just a little simpler than that. When creating content, make sure it answers the most basic and often asked questions in your company’s field. These search engines will match your content to your customers asked questions, and the more dialed in content, the better. Your company will also have the ability to pay to be a top result if keywords are used within a search, but this is not something that’s needed if your website and content are up to date and relevant.
Social Media
Social media is one of the most underrated tools out there right now and is extremely effective when put into your company’s strategy. What makes this so lethal when it comes to marketing is the cost-effectiveness of this particular strategy. Your company has the ability to really dial in on who sees your content, as well as. Some companies hire professionals to schedule their posts across all social media platforms and employ their metric tracking system to see what is most effective. Social media has proven itself to be a tool that cannot be substituted, making it extremely useful for your company. The biggest pro of social media marketing is that you can set a budget, and it doesn’t have to break the bank to be effective.
Email Marketing
As your company grows and it starts to have some traffic in and out of either a physical location or even a web presence, getting customers' email addresses is not too hard. With that being said, your company has the ability to send out deals or informational pieces that are applicable to the customer base that you are steadily trying to build. Email marketing is an extremely cost-effective way to get your company information to your target audience.
Content Marketing
Content, content, content, and it is critical when it comes to effective marketing, and that content needs to be targeted at your customer base and ideal cliental. Whether you are writing blogs or creating social media posts, using the ever so popular memes will help you reach your target audience. Ultimately, when it comes to the content you create for your customers’ it needs to stay relevant and on message with your company.
Pay-Per-Click
This strategy is modeled to drive traffic to your company's website in which an advertiser pays a publisher, usually a search engine when that ad is clicked on. PPC can also help your company if you are just starting out by getting your company's name out there and advertise on complimenting businesses site or search engine. It's a relatively low threat when it comes to cost and is highly effective in getting your company's marketing strategy off the ground.
