Marketing Magic -The Personal Touch

When we treat our prospects as part of a faceless mass and fail to identify them as individuals of great value our marketing becomes ineffective. If we consider the number of ads we are typically exposed to every day it numbers in the thousands. If your marketing content is not personalized for each individual prospect it will fall by the wayside and be lost in that sea of thousands of ads.

The Live Touch Improves Marketing Performance: Business Intelligence Collection

Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.

However, according to B2B marketing research firm DemandGen Report, 77% of buyers do not follow a

The Live Touch Improves Marketing Performance: Relationship Development

Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions.  Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.

However, according to B2B marketing research firm DemandGen Report

What’s a Marketing Trigger?

As this schema illustrates, marketing triggers are bi-directional, influencing the marketing automation events as well as outbound calling. Simply put, triggers are actions taken by the prospect that indicate movement in the buying cycle. Keep in mind the movement could be in any direction, forward, backward, or withdrawing interest. External environmental influences, such as a merger or specific changes in an industry, also affect prospects behavior and be a significant factor in triggering reactions.

Account-based Marketing — A New Approach or a Recycled Paradigm

Recently, at a family event, I overheard a football discussion about how great it was that quarterbacks now are big enough to move outside the pocket and run with the ball (e.g., Cam Newton of the Carolina Panthers).  Apparently, my relatives were unaware that we have