Account-based Marketing — A New Approach or a Recycled Paradigm

Recently, at a family event, I overheard a football discussion about how great it was that quarterbacks now are big enough to move outside the pocket and run with the ball (e.g., Cam Newton of the Carolina Panthers).  Apparently, my relatives were unaware that we have

The Live Touch Improves Marketing Performance: Prospect Qualification

Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and  social media for this process.

However, according toB2B marketing research firm DemandGen Report, 77% of