What to do about the prospects that have stopped returning your calls

We all have full pipelines, some of these turn quickly into leads, but some aren’t calling you back. This might leave you wondering what you’ve done wrong and if they’re still interested. Don’t worry, you’re not alone. Many of these prospects are likely still interested in purchasing, you may have just caught them at a bad time. There are a few things you can do to get these stalled leads out of your pipeline.

What Should You Write About In Your Company Blog?

Savvy marketers have realized the significance and impact that video can have on an inbound marketing strategy, however, it is equally important that your written blogs remain informative, educational and cover a diverse set of topics.  Even your video posts should include either a written summary or complete transcript to create intrigue and encourage your followers to click. 

Sales and Marketing working together to make an unstoppable team

Sales and marketing team rivalries can hurt your bottom line. Making sure your sales team and your marketing team are getting along and working together is key in making sure that leads become clients. Here are some helpful ways to make sure your sales and marketing teams are in sync with each other.

How to score big at a job fair

The point of attending a job fair as a vendor is to meet lots of great potential employees and get the best ones interested in you! Making sure your company stands out and makes an impression is key if you want to wow top sought candidates and make them want to work for your company. Here are a few great ways you can make a lasting impression:

2018 Marketing Automation Trends

According to several estimates the expectation is that spending on marketing automation software will hit $32 billion by the end of the year and continue to increase for the next several years. The primary drivers of this growth are more sophisticated tools and the many technological improvements that are occurring with machine learning, chatbots and analytics. Here are four trends to keep an eye on as the year progresses.