Relationship building has taken center stage in the sales and marketing world. It has long been known that people buy from people they like. This rings true in the B2B world as well. Humanizing your brand and going out of your way to build a relationship versus just pushing a product or service is necessary in order to be successful. Remembering that you are marketing and selling to people will help to better optimize your strategy. Companies are built on repeat business, and that business comes from strong relationships. Here we outline five ways to strengthen your B2B client relationships.
On January 23rd and 24th Tampa Bay hosted its annual innovation trade show at the Amalie Arena called Synapse Summit, and it felt more like a roller-coaster ride than a trade show. It attracted over five thousand attendees in a variety of fields and respective verticals. There were numerous C-Level leaders speaking on panels, start-up founders in breakout discussions, cutting edge state-of-the-art technology on display, and an all-access main stage with celebrities and CEO’s of fortune 500 companies giving their input on the future of innovation and entrepreneurs in Tampa Bay and the greater Florida area. There were many areas of note at the Synapse Summit; however, several key areas did manage to steal the show.
Presenting at a trade show offers several opportunities to enhance your business. Generating leads and improving brand awareness are two of the most important. When preparing for a trade show there are many different ways you can optimize your approach. Here we break down ten aspects of your preparation that will require attention to detail.
There can be no substitute for hard work, and if you want something done right you have to do it yourself. These are the hallmarks of a mindset which has not only the fortitude to endure and a deliverable which is profitable but a resilient message to project to the community at-large. Attempting to launch an idea from your imagination into the free market is not for everyone; moreover, those that would try are often met with ominous challenges as they enter this fast-paced, hyper-competitive environment.
Marketing automation allows you to reach out to and nurture interested prospects on a mass scale without having to employee a large team to perform the outreach. However, converting inbound leads into sales qualified leads and customers requires a more personal touch. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.