Networking has always been an integral piece of any digital marketing strategy. Having a diverse and resourceful network is not only easier with digital avenues, it’s become more important. Building genuine connections with people you may have never met in person can be a challenge and just like any other relationship, it needs to be a two way street. Nurturing your network and keeping in contact with them on a somewhat regular basis can be time consuming but the long-term effects include increased page and website traffic, expanded reach and a more refined audience. This will in turn help you generate leads and build new connections, thus continuing the cycle. Whether you’re a seasoned social media user or a fresh face, building your network will rest on 5 key categories.