You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. Researching your ideal buyers to determine where they find their information will help guide you to which channels to publish your work. However, there are some channels that show consistent success and should be a part of any content distribution plan. Here we take a look at five effective ways to promote content online.
Social media is the dominant online marketing channel, and LinkedIn stands above the rest as it pertains to B2B organizations. Posting, advertising, and engaging with your audience can help to drive brand awareness and generate leads. Your approach needs to be genuine, and providing value rather than a sales pitch will help you to build a relationship with your prospects. Here we look at a few LinkedIn marketing stats and what they mean for B2B organizations.
Marketing and sales professionals lean on psychological tactics every day, whether we know it or not. Convincing prospects to click on an article, download an eBook, open an email or engage with a social post requires a bit of tactical authenticity involving various psychological theories.
As the organic reach of social media posts continues to dwindle and competition becomes even more fierce, finding ways to get your posts in front of your target audience has become a priority for marketers. Social media is an essential tool for building an audience, sharing content, generating leads, engaging with prospects and nurturing clients. But what about improving the performance of an individual social media post?
In order to carry out a truly successful digital marketing campaign, you need to leverage several channels. When speaking on the topic of multi-channel marketing, many believe they’re implementing this strategy by simply using a couple of tactics like email and teleprospecting. The reality is that you need to come a bit closer to an omni-channel model in order to reap the true benefits of digital marketing. You may have a database of a thousand companies that you want to go after, and every one of them has multiple contacts that you need to get on board to ultimately make a sale. Each of those contacts may have a different channel they prefer to get their information from and each will have different topics and approaches that resonate with them. This makes it imperative that you develop a long-term strategy to touch each of your prospects in a variety of ways. Here we’ll dive into some of the major channels and tactics that should be implemented to craft an effective digital marketing campaign.
