Social media is the dominant online marketing channel, and LinkedIn stands above the rest as it pertains to B2B organizations. Posting, advertising, and engaging with your audience can help to drive brand awareness and generate leads. Your approach needs to be genuine, and providing value rather than a sales pitch will help you to build a relationship with your prospects. Here we look at a few LinkedIn marketing stats and what they mean for B2B organizations.

Getting In Front Of Decision Makers

About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level). 4 out of 5 LinkedIn users drive business decisions.

This tells us that the people who influence and make purchase decisions are available to market to, and you can reach them in many cases without having to spend a dime. Posting educational content that provides valuable insights on solving your prospect’s pain paints enables you to reach key decision-makers with articles that put your brand and solutions on display.

Increasing Reach And Generating Leads

According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience. 80% of B2B leads coming from social media are from LinkedIn.

People often tout quality over quantity, but posting frequency is extremely important. Posting at least once per day gives you a much better chance to reach more of your audience. With 80 percent of social media leads coming through LinkedIn, a greater focus on creating quality content to post each day should be a priority for social media marketers.

Gaining Customers Through Paid Ads

65% of B2B companies have generated a customer through LinkedIn paid ads. Cost per lead is 28% lower than on Google AdWords on LinkedIn.

There are few different options when it comes to LinkedIn advertising, including paid inMail, text ads, video ads, and sponsored content. Each of them can be effective provided your copy is attention-grabbing, and you give a clear call to action. Use a variety of ads, and make sure the content or offer you’re using is personalized to provide value to your prospects.

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