Continuing to enhance your skills is more important than ever for marketers as technology has expanded the knowledge base required to stay up to date with the latest techniques. Having at the very least a working comprehension of popular strategies and platforms will allow you to implement successful campaigns and choose the best agency to outsource your marketing efforts. Online marketing courses have become big business over the last few years, but thankfully there are some great free courses still available.
Search engine optimization is an elusive goal that changes constantly. What worked five years ago may hurt you today. There are some time-tested practices that can be used to continuously improve your chances of being found online. Recognizing the fact that most people now begin the buying process with an online search and taking the time to seriously look into your optimization strategy is of the utmost importance for companies in nearly every industry. So what are the first steps to take to improve your SEO?
SEO changes at a whirlwind pace and determining the best routes to reach B2B technology buyers can be difficult. Updates occur frequently with sometime vague descriptions on what is needed to improve rankings. Luckily, there are some great changes on the horizon. Here are four of the most important factors for search engine optimization in 2018.
The effect that social media has on SEO is sometimes overlooked but as the popularity of social platforms continues to grow, so will their impact on SEO. Optimizing your profiles, posting website content and regularly engaging with your audience is essential to improving your SEO ranking. Here we’ve outlined a few ways that having a strong social presence can affect your rankings.
The integration of inbound and outbound marketing practices has become an integral part of any successful marketing plan. A multi-channel strategy that utilizes each of the tools from both sides will allow you to reach your target audience across several different platforms. This enables you to communicate with potential customers in their preferred method. In this series we will provide one tip for each aspect of a multi-channel to help you succeed in 2017. These ideas are meant to supplement strategies that already include the basic necessities.