SEO is an integral piece of digital marketing and can have a significant impact on your company’s ability to be found online. SEO has many different aspects and can be difficult to understand. Algorithms change constantly and what worked two years ago may not work today. Keeping up with the latest SEO trends is a must for marketers. Here are our top five resources for everything SEO.
“At Moz, we believe there is a better way to do marketing. A more valuable, less invasive way where customers are earned rather than bought. We're obsessively passionate about it, and our mission is to help people achieve it. We focus on search engine optimization (SEO). It's one of the least understood and least transparent aspects of great marketing, and we see that as an opportunity: We're excited to simplify SEO for everyone through our software, education, and community.”
“SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After eleven years of trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.”
“Our site offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing & business model perspective. Launched in 2003, we have one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO ebook, which had sold well for years.”
“The purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums. By enlisting some of the most recognized names at those forums, the Roundtable is able to not only report on these outstanding threads but also provide a synopsis that provides greater detail into those threads.”
“Search Engine Land and its sister publications, MarTech Today and Marketing Land cover all aspects of digital marketing, advertising technology and the martech landscape. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.”