Social media is everywhere and can have an impact on every aspect of your marketing strategy.  SEO is no exception.  Search engine algorithms take hundreds of factors into consideration when forming their results.  With every new algorithm update comes a new set of standards to measure up to.  One thing that will never stop working; putting quality content in the right hands.

Website Traffic

The number of website visits you have has a profound influence on how search engines view the authority and legitimacy of your website. Posting links to your website content on social channels is a proven way to drive that traffic. When it comes to promoting blogs and premium content, social channels represent your best opportunity to put them in front of your target audience.

Company Profiles

Social media profiles rank within search engines just like any other internet page. Having the ability to get your social profiles to rank alongside your main company page will allow you to take up valuable real estate in search results. Ensure each of your profiles are optimize and that you are consistently engaging with your audience.

User Interaction Signals

Some of the key user interaction signals that are used in search engine algorithms include the time spent on your site and your bounce rate (when someone clicks on your website and immediately leaves). Another strong indication of user interaction as viewed through search engines are social interactions. The number of likes, shares and comments on your posts are a strong indicator of the quality of your content and that is one of the strongest considerations taken by search engine algorithms.

Inbound Links

Inbound links to your website have a significant impact on your search engine rankings. When you post a link to a social site it has the chance to be shared throughout your network and then potentially viewed and shared by influencers who will place your link on additional websites. It’s important that your social reach not only includes potential customers, but those who can spread your content throughout their own channels.

Brand Awareness

Social media can also impact SEO indirectly through increased brand awareness. Simply bringing exposure to your brand through social channels will improve the visibility of your brand. Be sure to take advantage of trends such as popular hashtags, upcoming events and current news stories. Be sure to promote your own events as well through your profile and relative discussion groups.

The Future

The weight that social media carries on search engine rankings is only going to increase and many experts predict they could become the most efficient way to improve your rankings. Getting ahead of the curve and developing a robust and strategic social media plan will help set you up for success.

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