Demand Generation Blog

While there are not quite as many ways for B2B organizations to market their products during the holidays as there are for their B2C counterparts, there is one sure way to gain a bit of traction. Nurturing your current customers has never been as important as it is today. Showing your clients that you appreciate their continued business through what has been a tumultuous year can help to foster long-term relationships. Here we take a look at five ways to show customer appreciation this holiday season.

While there is still a great deal of uncertainty in the business world today, there are several marketing trends that are sure to continue through the rest of 2020 and well into 2021. Remaining flexible and open to new ideas is going to be essential for B2B organization to continue to grow. Here we take a look at five trends to keep an eye on in 2021.

It is important to remember that the leaders within our organizations have been dealing with the same adjustments that we have over these last several months and make an effort to recognize them for holding it all together. National Boss’ Day falls on Friday October 16^th and presents a great opportunity to show our leaders that we appreciate their hard work and resiliency. Here we’ve compiled a few affordable gift ideas for your standout boss.

In what has been an unprecedented year, a little extra motivation to finish strong may be just the thing we marketers need. As things slowly start to get back to normal and offices and stores begin to open back up, it is important to not lose focus on the good things that have happened this year. Finding the positive in difficult situations is essential in life as well as business. Let’s all pull together and make Q4 of 2020 a great one!

Having the respect of your team is instrumental to the success of your marketing department. Ensuring each person feels valued and realizes the work you put in yourself is essential in creating a healthy culture. That culture is what will breed teamwork, creativity, productivity and efficiency. Here are five key factors in gaining and maintaining the respect of your marketing team.