While there are not quite as many ways for B2B organizations to market their products during the holidays as there are for their B2C counterparts, there is one sure way to gain a bit of traction. Nurturing your current customers has never been as important as it is today. Showing your clients that you appreciate their continued business through what has been a tumultuous year can help to foster long-term relationships. Here we take a look at five ways to show customer appreciation this holiday season.
Special Discounted Offers
Sending out a series of holiday email newsletters to your current clients that contain a variety of discounted offers, free services or trial memberships can be a great way to build loyalty and gain additional business.
Digital Holiday Cards
A very inexpensive way to show your clients that you appreciate your business is to send out personalized digital holiday cards. There are several websites you can use that contain a variety of templates and personalization tokens.
Guest Blog Placement
Helping your clients with their marketing efforts is a sure way to improve your relationships. Allowing them to post a guest blog on your website and then promoting through your social channels can help bring them new business, which is sure to be appreciated.
Direct Mail Gifts
Sending a physical gift to some of your high-ticket clients can help to nurture your most important relationships. These gifts should show that you have gotten to know your client and be personalized accordingly.
Social Media Spotlight
With their permission, putting together a social media post that highlights your client’s offerings along with the success of your relationship can be mutually beneficial. This exposes a new audience to their products or services and shows your potential prospects how great it is to do business with you.
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