I think we can all agree that we’re hoping for a far more fruitful fall season than that of the spring of 2020. As we continue to adjust to the sweeping changes in our work and personal lives, it’s important to keep a sense of humor and appreciate the world around us. Here we’ve gathered some fall fun facts for 2020 to help get you excited for the cooler months ahead.
While consumer marketing dominates the headlines during the holidays, there is still room for B2B organizations to capitalize on the holiday season. Being helpful and showing appreciation can humanize your brand and make your company memorable. Here are five ideas to help inspire your B2B holiday marketing campaigns.
Outsourcing marketing campaigns can come with a degree of uncertainty, but it is important to know what to expect in return for your marketing dollars. Depending on the type of campaign and whether or not there are clear benchmarks established, you may be paying strictly for the marketing service itself or in some cases there will be a pay for performance model in place. Regardless of the structure, there are certain deliverables to be expected from an outsourced campaign.
Digital marketing success starts with a plan, but before you can draft an official document, there are some questions that need to be answered.
Providing a top-notch personalized customer experience has significantly gained in importance over the last few months. Establishing customer loyalty, repeat business and referrals has kept many companies afloat during these turbulent times, and should be a place of focus for B2B organizations moving forward. Here we’ve noted four ways to improve B2B customer experience.
