It all started in the living room our family home in Farmington, CT in July 1990 as Market Vision. By October that same year, we had made the move to Florida to establish a formal operation and became what is now known as Winn Technology Group. Over the years, Winn Tech has occupied several offices in Pinellas County before settling into our existing home at 523 Palm Harbor Boulevard in beautiful Palm Harbor, Florida.
Teleprospecting has faced challenges in recent years but still remains a valuable marketing tool for businesses worldwide. Marketing professionals are well aware of the type of impact marrying different marketing strategies together can have. While teleprospecting represents a time tested approach, combining it with inbound marketing tactics can maximize your efforts and ensure you get the most out of your lead generation campaigns. There are endless possibilities and benefits that come with merging these two tactics, here we will outline some of the top ways inbound and teleprospecting can, and should, work together.
The different elements of inbound and outbound marketing all lend a unique approach towards reaching specific decision makers in a targeted company. In order to create a comprehensive ABM plan that will work, you will need to outline a plan that involves both inbound and outbound marketing strategies. Depending on your industry, some of these strategies will work better than others, however, it is important not to leave anything out as your target audience may only respond to one of these tactics.
This is the third blog in our series about the importance of the different aspects of Inbound and Outbound marketing. Premium content and infographics are necessary in order to communicate more complex ideas and illustrate statistics in a manner that is aesthetically pleasing.
There are several core components of Outbound Marketing. Each of these tools can be leveraged to reach different levels of decision makers. Implementing these aspects as a part of a complete marketing plan is vital to the success of your campaign.
