At this time, many companies are pivoting their marketing efforts to digital campaigns. Businesses that rely heavily on live events and haven't already invested in digital campaigns are some of those with the biggest challenges ahead of them. Here we break down three ways to scale your digital content production quickly.
Successful marketing requires a clear plan that outlines every aspect of your marketing strategy. Inbound marketing is different from traditional marketing concepts, and therefore requires unique components. Here we’ve outlined every section to include in your inbound marketing plan.
Targeting niche markets is far more effective and efficient than mass marketing initiatives that include numerous contacts that are not your ideal customer. Breaking down your buyer personas and thoroughly researching the companies that you know fit your target audience will help make your marketing campaigns more successful. Here we highlight four reasons you need to really know your target audience.
Implementing an inbound marketing program requires a team with a variety of skill sets. Each team member needs to carry their weight and function as a cohesive unit in order for your campaigns to be successful. Here we breakdown the key components of an inbound marketing team.
Inbound, or digital marketing, is not a quick fix, it is a long-term solution. While certain tactics such as paid advertising will pay immediate dividends, once the ads are down, they stop producing. There are many different steps required in creating a lasting digital lead generation engine. Here are five of the most important.
