Successful marketing requires a clear plan that outlines every aspect of your marketing strategy.  Inbound marketing is different from traditional marketing concepts, and therefore requires unique components. Here we’ve outlined every section to include in your inbound marketing plan.

About The Inbound Marketing Plan

• Description Of The Purpose Of Your Inbound Marketing Plan

Analysis Of Brand And Current Marketing

• About Your Company
• Current Marketing
• Description Of Company Sales Team
• Cost To Implement Plan
• Value Provided To Audiences
• Outline Of Business Goals
• Aligning Marketing Goals With Business Goals

Competitive Analysis

• Competitive Analysis Versus Four Top Competitors

Target Audiences

• Thorough Description Of Target Audience Demographics

Positioning Statement

• Your Company Positioning Statement

Quality Lead Identification

• Consumers’ Buying Process For Your Products Or Services
• Definition Of Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs) And Sales Qualified Leads (SQLs)

Keyword Analysis

• Initial Stem Keywords
• Long Tail Keyword Ideas
• Top Keywords

Key Performance Indicators

• Required Benchmarks
• Critical Success Metrics

Attract Visitors Strategy

• Website
• Blogging
• Social Media Marketing
• Search Engine Optimization
• Email Marketing
• Pay Per Click Advertising

Convert Visitors Strategy

• Premium Content
• Landing Pages
• Calls To Action

Convert Leads Strategy

• Lead Intelligence
• Lead Scoring
• List Segmentation
• Workflows

Marketing Analysis And Reporting Plan

• Reporting Plan