Many B2B marketers such as myself have been working to find ways to continue to market our products and services without turning what appears to be a blind eye to the current world situation. Remaining helpful and socially aware is essential in continuing to do business in this difficult period. Here are a few ways you can adjust your content strategy to fit today’s climate.
All of the below suggestions will help to increase your websites SEO. While there are many technical aspects to SEO, publishing quality content to your website is the centerpiece of an effective SEO strategy. When most consumers are searching for a product, they will choose from the top 3 suggestions that the search engine produces. The algorithms that these search engines use are very complex, however, there are some simple steps you can take to improve your rankings.
With the uncertainty of the coming weeks, marketers need to find ways to maintain their audience, as well as their current clients. Online events have always been popular, but there is an obvious growing need to steer gatherings of any kind in that direction. Here we’ve put together five event ideas to help you draw in prospects and maintain your relationships with current clients.
The heart of content marketing is your company blog. Consistently posting to your blog 12-16 times per month can greatly increase your website traffic and improve brand awareness. Here we’ve outlined several key steps in creating and optimizing your blog content.
Implementing an organized content marketing plan while allowing your creative team the freedom necessary to do their best work can be a difficult balance to achieve. As a manager, picture yourself trying to micromanage Michelangelo while he was trying to paint the Sistine Chapel. It undoubtedly would not be the masterpiece it is today. Creative types need hard deadlines but loose guidelines to create truly great work. When you think of your content and design teams as artists, you can begin to understand how to manage them. Generally, artists appear to be disorganized, but each one has their own method for completing commissioned works on time. The idea is to present them with a goal and expectations and then allow them the freedom to let their creative talent take over. In this article we discuss what it takes to create unique and exceptional content marketing campaigns.
