Teleprospecting has become more difficult these days with so many avenues for people to find their information and so many people fighting for a prospects time. With this in mind, it’s important that your teleprospecting efforts are optimized to get the most out of your campaigns. There are steps you can take to give your teleprospecting campaign its best chance for success. Below we’ve compiled 5 best practices to implement within your campaign.
By now, all marketers have heard about the benefits of inbound marketing. The challenge for many is how to get started. There are many different aspects of inbound marketing, and implementing them all at once can be a monumental feat. Fortunately, there are many easy ways you can begin to use inbound marketing to generate leads. Here, we outline some of the basics to get your company started.
One of inbound marketing’s best practices is to send emails only to those that have opted in to receive them. Even while abiding by this practice, you may find your click and open rates are still below your goals. Email is still a very effective marketing tool if used correctly. There are many ways you can optimize your emails to maximize their impact. Here are a few tips to ensure your next email campaign is a rousing success.
When planning for an event, not only is it important to get enough attendees, it is essential to the success of the event that you get the right attendees. You may have a great itinerary, but if you’ve got the wrong audience, your event will provide little value. There are many ways to ensure you have a large audience that is made up of your ideal customers. Below, we outline some of the key ways you can ensure your next event provides you will your desired results.
If your company hasn’t identified mobile marketing as an integral part of your overall marketing strategy, the time to start is now. With more and more consumers depending on their mobile devices for business, this is a trend that is here to stay. Companies that have not optimized their content for mobile are falling behind. Additionally, there are certain platforms and campaign types that can only be reached via mobile. Getting in on the ground floor of new app advertising opportunities is only going to become more important as the mobile revolution continues to grow. The first thing you need to do when developing a mobile strategy is to identify the platforms your prospects use and where they go to get their information. This type of segmentation is necessary to ensure you are not wasting your marketing dollars. There are many reasons why your company needs to incorporate a mobile strategy, below we outline 10 reasons why your company needs a mobile focus.
