Demand Generation Blog

Video is becoming the most consumed content online and marketers need to take advantage of it.  As marketers we are always looking for the best way to reach and engage with our target audience.  Recent statistics from HubSpot show that 59% of executives prefer video over written text.  With numbers like that steadily increasing video marketing should be used in all aspects of our marketing strategy.  There are many different types of marketing videos that can be created and it’s only limited by your imagination.  Here we’ve outlined some of the essential types of video content to include in your plan.

Most marketers are familiar with the different strategies one can use to generate leads online.  What’s more important than the different avenues available is how you use them.  These strategies can be used to generate profitable leads but often times they are used improperly and result in spamming potential customers.  Knowing how and when to use the different aspects of digital marketing can help your company significantly improve the effectiveness of its marketing strategy.  Misuse of digital marketing tactics can cause damage to your brand.  Here we’ve outlined the best ways to use some of the top online marketing strategies.

When developing your marketing strategy, it’s important to look at what your competition is doing. You’ll want to take a look at industry leaders, similar competition and businesses you believe to be outshining. This will help you to establish a benchmark and determine what to do, and what not to do. Investing effort into a deep look at your competition gives valuable insight. It’s crucial to keep all of your competitors in mind and not focus on one or two businesses. Several different aspects can be learned, compared, and even embraced in your own business development.

The sales funnel has long been an important tool in every marketer’s repertoire.  Used as a way to gauge where a prospect is on their path to making a purchase, the sales funnel influences what types of content to distribute to a prospect, how to engage with them, and when to make a live touch.  Hubspot has redefined the sales funnel and coined it as “The Buyer’s Journey”.  Rather than breaking this up into the traditional top, middle and bottom of the funnel, the buyer’s journey is divided into the awareness, consideration and decision stages.  Each stage has unique identifiers and approaches to draw your prospects toward making a purchase.  Lead nurturing has become an essential part of marketing.  With nurtured leads providing higher conversion rates, it’s important to guide prospects through each step of their purchasing decision.  Many prospects place a big emphasis on the relationships they build along their journey to making a purchase.  When using a multi-channel marketing approach, there are a myriad of ways to communicate with potential customers. We’ve outlined below how to identify which stage a prospect is in and how to most effectively market to them.

Coming up with fresh, creative ideas can be a daunting obstacle in marketing and blogging. As any blogger will attest, developing titles and subjects to write about is a monumental task.  Marketing campaigns are most successful when they contain new ideas and present content and imagery that will come across as original and entertaining.  Finding ways to maintain a creative edge is crucial to marketers and writers fighting to keep the creative juices flowing.