An inbound marketing strategy involves a multitude of components and requires continuous analysis and adjustment as you move through your campaigns. Several traditional outbound methods can complement and enhance the effectiveness of your inbound efforts. Here we take a look at seven ways to improve your inbound marketing strategy.
Blogging is one of the best ways to build SEO on your website, but simply posting without an optimization strategy can take away its effectiveness. While you want your writing to be natural and informative, there are some key aspects to include in order to ensure they are properly optimized. Here we take a look at how to optimize your blog articles for SEO.
There is little argument that social media is an essential part of digital marketing, but which platforms work best for B2B organizations, and how should they be used? The number of social media sites continues to grow, but in this article, we focus on the five that are most valuable to those in the B2B space.
Supporting your channel partners in their marketing efforts is vital to generating revenue and ensuring they are focused on selling your products. Providing market development funds and a list of approved marketing vendors is an important first step, but including pre-structured campaigns along with the content needed to implement them will guarantee consistent messaging and help solve the bandwidth issues that so often plague channel partners. Here we outline three different micro-digital marketing campaigns that can be used to support your channel community.
While few will question the importance of digital marketing, there still seems to be a struggle for marketers to prove what they are doing is having a true impact on the business. While many will look to the bottom line of sales directly attributed to digital activity, far more metrics indicate company growth, brand awareness, trust, and authority. Here we take a look at which digital marketing metrics mean the most.
