Demand Generation Blog

The more support you provide to your channel partners, the more revenue they will produce for your organizations. One of the major needs for partners is quality content to help them build a digital presence and drive leads online. Creating content can be very time consuming, especially when it is not your own product. Providing your partners with content that can be easily co-branded will ensure a consistent brand message as well as take the pressure off of their sales and marketing teams. This enables their organization to focus more resources on closing sales for your products. Here we take a look at the different content pieces that should be made readily available for co-branding throughout your partner community.

yA healthy channel partner ecosystem is one of continued support, fair compensation and a great deal of collaboration. You also need to ensure you’re recruiting the right partners to begin with. Here we take a look at five tips for creating a healthy channel partner ecosystem.

Recruiting profitable channel partners has become vital to the growth of large technology companies, but it’s not easy. Making your program appealing to your ideal partner and providing them with the tools and materials to succeed will ensure the health of your channel community. Here we take a look at channel partner recruiting best practices for 2021.

Recruiting profitable channel partners can be hit or miss, but there is a bit of a science to it. Identifying your ideal channel partner persona is one of the first steps you’ll need to take in order to have an efficient and effective recruitment program. 

Identifying the right channel partners can be a challenge and once you’ve done so there needs to be some kind of incentive for them to partner with your organization. Being able to clearly define how a company will benefit from partnering with you is essential in establishing a mutually beneficial business relationship. Here we take a look at five areas that are most important to potential channel partners.