What started as a small marketing firm in the living room of a family home in Connecticut in 1990 has blossomed into a business that serves the marketing needs of some of the largest corporations in the world.
We all know that planning an event is no easy task and can take weeks or months to get every aspect and detail just right. Marketing your event starts with establishing a baseline for the buyer persona and volume of your target audience. You may have a great itinerary, but your event will provide little value if you’ve got the wrong attendees. Here are a few content and promotion ideas to help you plan the perfect event for your business.
When you have great content, it can be hard not to keep sharing well beyond its shelf life. If your message and content is still relevant and just needs some sprucing, revitalizing it and updating it to the current climate is a great way to grow your reach and knowledge base, drive traffic, and increase value. There are a few caveats to repurposing content, so here are a few do’s and don’ts of repurposing content.
Creating and distributing valuable content is essential in building brand awareness, generating leads, and becoming trusted as a thought leader in your industry. Quality and consistency are the hallmarks of successful content marketing campaigns, and it takes some key steps to establish that. Your initiatives will determine which types of content you will use and how you will distribute them. Here we look at a few ways B2B organizations are using content marketing today.
To succeed with co-branding, you will need to find a solution that will scale. If you only have one or two partners, you may be able to begin with manually created co-branded materials, but that should only be a temporary solution.
