Many great coaches over the years have uttered or screamed the phrase, "if you're not getting better, you're getting worse." This holds true for marketers as well. Trends change, buying habits evolve, and new technology comes into play. If you're not continuously learning and adjusting, there is a good chance you're falling behind. Here we take a look at ten ways to become a better marketer.
Read Everyday
Keeping up with the latest trends and technology is important, even if you're not implementing them for your company. Knowing what is going on in your own industry as well as the world of marketing will help you make better campaign decisions, speak more intelligently on your solutions and understand common pain points within your target audience. Following influencers through social channels can also spark ideas on how to improve your current marketing efforts and internal communication.
Listen To Podcasts
There are a seemingly unlimited number of marketing podcasts available to listen to these days, and many of them provide insights that only true marketing professionals are able to expose. Listening to podcasts can help you keep up with trends and technology while giving you fresh ideas to market your business. The great thing about podcasts is their flexibility. Most are recorded and available at no cost. Also, you don't need to be looking at anything to consume the content. You can sharpen your marketing skills while eating lunch or driving to work.
Curate Content
Taking a piece of content published by an authority in your industry or within the marketing community and summarizing it while adding your own spin can help you understand the subject matter better. It also shows your audience that you are current on the latest happenings in those areas. Pick an article on a monthly basis to analyze, interpret and embellish upon. Not only will you better understand the topic, but links to the original article can also help distribution and SEO.
Network With Other Marketers
There is a lot that can be learned from marketers worldwide or even on your own team. It doesn't even matter if they're in the same industry as you. There is always something that can be learned. Finding ways to connect and engage with other marketers can help you sharpen your craft. LinkedIn and live events offer two of the best ways to do so. Ask them what has worked for them, what didn't work, how much they've invested in certain channels, and where they go to improve their own skills. This will only help you in the long run.
Get Certified
There is an endless number of certification programs available through different educational sites and marketing automation websites. Having a solid knowledge base allows you to better communicate the value of your products and solutions to your prospects. It also provides you with the expertise to hold conversations with leaders in the B2B marketing industry. Certification programs can help you better understand the more complex concepts being presented by thought leaders and lend credibility to your social media profiles.
Ask Lots Of Questions
A Chinese proverb states, "He who asks a question is a fool for five minutes; he who does not ask a question remains a fool forever." Asking questions is essential in learning any discipline, and marketing is no different. It is much better to ask a question in a professional setting than to pretend to know the answer already. Those who are well-versed in marketing strategy will easily spot someone who is faking expertise. Never be afraid to ask for clarification when you don't understand something.
Know Your Competition
Understanding how your company compares with the competition in the realm of marketing can give you valuable insights into how to better reach your prospects. Performing a routine competitive analysis lets, you know how you stack up with your top competitors and where your own campaigns may be lacking. There may be a particular pain point that your competitors speak to that resonates with your audience, a platform where your audience resides that you're not addressing, or even a tool that gives them a competitive edge.
Attend Events
Events give you face-to-face access to industry leaders, marketing experts, and potential clients. Most of the larger conferences have several breakout sessions and talk tracks that allow you to learn from some of the most respected names in the marketing industry. Events are often a showcase for new technology and new ideas. Often times what you see or hear at an event will not be readily available to read about online. This makes it imperative to attend at least a few events each year to remain current.
Don’t Be Afraid To Try Something New
The world of marketing changes at a rapid pace. While the same principles of providing value and developing relationships will always be a part of it, the way we communicate with and reach people continues to evolve. You need to be open to trying new technology, tactics, and platforms with an open mind. If things don't work out right away, you need to put the time in to learn and test. Just because a particular tactic doesn't show immediate results doesn't mean it isn't right for your business. Give new things time to produce.
Master Terminology
To follow what an experienced marketer is trying to convey, you need to have a strong marketing vocabulary. The evolution of marketing technology has made this a daunting task. Although each company may have its own terminology, it is important that you become familiar with common terms and acronyms to understand and convey the different marketing strategies. HubSpot has an excellent glossary of terms that provides a solid knowledge base for those looking to brush up on their marketing terminology.
Winn has over 30 years of experience in creating and implementing B2B marketing campaigns within the tech industry. Contact us today for a free consultation.
