Recruiting new channel partners is essential to maintaining and growing a profitable channel partner community. Using teleprospecting and email is vital to the success of these campaigns. Here are six steps to help you set up and run a successful channel partner recruitment campaign.
Summer is said to be one of the most challenging times for a business due to a slowdown in sales. This causes things to become harder for your business to continue to keep all employees and stay profitable. The best thing to do is to change up your marketing efforts. Here are four easy ways to change your marketing strategies.
While this weekend is filled with cookouts, celebrations, and pool parties, it is more than just a holiday that celebrates patriotism and kicks off the summer. The true meaning of Memorial Day is to commemorate the men and women that have sacrificed everything for this country to protect the freedoms of everyone in it.
Most marketing initiatives are measured by the leads a campaign generates and the revenue created. However, content marketing has many other benefits that contribute to your company's bottom line. While proving ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.