It can be a complex and challenging process to recruit and retain channel partners. The better the partner, the more difficult it may be to recruit them. A thorough understanding of their business challenges and successes or opportunities, their buyer’s journey, their sales process, and ongoing partner enablement are all crucial for building a successful channel partner program.
Working at home has been a reality for a couple of years now and, for many of us, has become permanent as corporate structures have changed and productivity has soared as well as costs have dropped. Sometimes working from home can feel monotonous, and productivity can dip. Here are some products that make working from home more efficient.
There is a lot to be said about cooperative working relationships and partnerships. Many industries are struggling in the current business world, and the marketing world is in constant motion. To be able to stay on top and remain competitive, we need a little help from our friends. When we talk about friends, that refers to our partner ecosystems. Partnerships, when done right, have enormous power to help partners reach new markets, attract more customers, accelerate growth, expand sales, and solve more problems. When we work together, we accomplish much more than when we work in a vacuum.
Most marketers understand the need for a diversified marketing portfolio that includes a mix of traditional and digital marketing strategies. Even so, one of the most affected channels for marketing in a primarily digital world is teleprospecting. The question becomes how effective is teleprospecting in 2022, and does it still have a place in your marketing portfolio?
The two major components in recruiting profitable channel partners include a comprehensive outreach plan and the aspects of the partner program itself. In order to successfully recruit the right channel partners, both of these components need to be well-organized and appeal to your ideal partner organization. Here we look at the most important aspects of a partner program and the most effective tactics to use in recruiting efforts.
