Putting together and hosting a co-branded webinar takes a lot of time and planning to make it successful. For a co-branded webinar, it is important to find a topic for the webinar that utilizes the expertise of each participating partner in a clear and concise manner. Let each partner speak about their area of expertise on the webinar for a short amount of time. You can even include a Q & A as long as all speakers are comfortable answering questions from participants without being able to prepare ahead of time. Edit the webinar, and then you will have something you and your partners can use for one or more of your co-branded campaigns. Here are 7 benefits of hosting a co-branded webinar.

• Webinars help generate more qualified leads in your target market than you can get through other marketing channels.
• Co-branding the webinar expands your reach into new target markets because you are working with multiple partners and locations.
• Builds greater brand awareness by showcasing products, services, and support through online events by engaging with your target audience and spurring on their interest.
• Once you know how to host a webinar, people do not have to be in a single physical location for presentations. This keeps your costs low and helps your image as a socially responsible brand by helping to reduce unnecessary impacts on the environment.
• Webinars are reusable content so you can use them after the event to drive additional leads.
• Webinars can also be used as a way to conduct cost-effective internal presentations. This is especially useful if you have partners located in different parts of the country or even globally in other parts of the world. Everyone can get information in real-time.
• Webinars allow you to reach more people at one time. You can have thousands of people attend (depending on the webinar software you use). This makes it a highly efficient and effective way to share your message.

According to Hubspot, creating a piece of co-written and co-branded content is always a great way to promote your brand name and reach a new audience. It is the creating of the content that can be tricky. Hosting a live webinar is often a solution that can combine two different styles into one fluid webinar.

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