Demand Generation Blog

B2B marketing will continue to grow on the global stage in 2023, offering more opportunities for companies to reach their customers. Companies will have access to new technology and advances in consumer data analytics that can help them better target their audiences. Social media platforms, such as LinkedIn and Twitter, are expected to remain popular channels for B2B marketers. Content marketing will be a major component of any successful B2B campaign, with brands turning towards video content, personalization campaigns, and influencer partnerships.

Data-driven marketing isn't just about collecting and analyzing data, however. It also involves understanding underlying customer motivations and behavior in order to inform decision-making. In this way, marketing activities become more targeted, personalized, and optimized for maximum results. Here are the steps involved in creating a successful data-driven marketing program.

Having a motivated sales team can greatly improve the effectiveness of any organization. Sales teams that are invested in their work, equipped with the right skills and knowledge, and provided with resources to reach success will be more productive than those who lack these components. That is why empowering your sales team should be a top priority if you want to increase profits and grow your business. Here are a few key steps.

Social media is an effective way to reach out to a large audience and promote your business. However, it can be difficult to manage the constant changes in social media algorithms, user expectations, and trends. To ensure that you are getting the most out of your social media marketing efforts, it’s important to stay up-to-date on best practices. Here are some tips for improving your social media marketing.

B2B marketing can often be a serious endeavor, but that doesn't mean it has to be totally devoid of humor. Here are 10 B2B marketing jokes to lighten up any professional setting.