Demand Generation Blog

Channel partners are a great way to grow your company and provide you access to new customers and networking opportunities.  A well-developed channel program can be extremely profitable but there are several factors that will determine the success of your partnership.  In order to develop a flourishing strategy a company must invest in their program and needs to know where to focus its time and money.  Here we’ve outline the most important steps and criteria to consider when building your channel community.

Email newsletters have long been a great way to communicate with clients and prospects on a consistent basis.  While the main purpose has been spreading information and keeping your company in front of your target audience, they are being uses more and more as a lead generation tool.  With a diverse selection of content they can reach a wide range of decision makers as well as prospects at different stages of the sales funnel.  Here we’ve outlined some essential elements to include in your newsletter to optimize them for lead generation.

A recent study performed by the Content Marketing Institute revealed that 85% of B2B marketers rank lead generation as their primary goal of the coming year.  Additional studies done by SiriusDecisions predicted that over 70% of demand generation will come from inbound marketing efforts.  Behaviors of B2B buyers are fluid and despite generalizations they are very personalized.  There are defining characteristics of both inbound and outbound strategies that attract prospects.  Determining your buyer’s preferred methods of research and purchasing will help you decide what strategy will work best for your organization.  Here we’ve outlined the appealing characteristics and statistics of inbound and outbound demand generation to help you choose the best path for your company.

With the advent of digital marketing technology there are many new ways companies can generate leads.  While traditional marketing efforts still hold tremendous value, supplementing those efforts with modern digital tactics can bring about a significant boost to business.  While many companies have already implemented several of these strategies, there are always improvements and additions that can be made.  Here we’ve outlined the importance and best practices for 6 of the top ways to generate leads in today’s market.

While everyone loves receiving gifts during the holidays it’s important to remain thankful and to give back to the community.  If you are a part of a thriving business there’s a good chance you have a wide range of people to thank for your success.  Most people have been through tough times at some point in their life and the holiday season is a great time to help those that are less fortunate.  An office setting provides a unique environment for people to come together to put forth a  charitable effort.  Collaboration between owners, managers and employees is vital to make a significant impact but every act of kindness makes a difference.