Email marketing plays a substantial role in B2B marketing campaigns. Follow best practices when developing an email marketing strategy, and statistics show that there is a higher probability of converting opens or clicks into actionable leads. There are several factors to consider when executing email campaigns, let’s explore 4 tips to increase click through and open rates:
Event marketing is an effective means to build your brand, engage with customers, network with prospects and show off your industry expertise. Boost the effectiveness of this traditional marketing tactic by using a mix of traditional and new media to promote and plan your event.
If you're new to the concept, event marketing is a tactic that focuses on in-person
Search engine optimization (SEO) is essential to driving visitors to a website, but delivering a consistent stream of compelling content can leave little time for SEO. How can you accelerate content creation while also being thoughtful and strategic?
You need a comprehensive SEO strategy, which requires time and resources. If developing an SEO strategy is on your to-do list, but your day-to-day responsibilities push it to the back burner, take it page by page and plan as you go, because
Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.
However, according to B2B marketing research firm DemandGen Report, 77% of buyers do not follow a traditional buying path which means
Marketing automation systems shine when it comes to identifying interested prospects, but when a complex sale becomes personal, a personal approach is the best way to convert automation qualified leads (AQLs) into customers. However, sales teams rarelyhave the bandwidth to manage the number of leads generated from marketing automation, and if they do, they find that the majority of AQLs are in the early stages of the buying process.
