When planning an event several things are taken into account: date, budget, venue and attendance. Beyond the core elements of planning, logistics and invitations, marketing to registrations is equally important to filling seats at your event. There are several factors that can impact your registration-to-attendance ratio. Here are a few tips to make sure event registrations become event attendees.
Social media is one of the most powerful B2B marketing tools to reach new audiences and influence individuals and business alike. The dynamic nature of information exchange that social media allows creates an opportunity for IT businesses and channel partners to broaden the reach and user experience.
The medical industry is full of competition and defined with a constantly changing environment. New technologies are continuously being developed rendering older machines and procedures obsolete. This creates a need for constant training and marketing. Medical companies must strive to set themselves apart and create an image of reliability and stability that encourages trust. As with any industry, healthcare marketing is a vital component and we will analyze five top trends to help your company stand out.
As an exhibitor, uncontrollable factors such as audience, schedule, and format can mean the difference between memorable conversations and cursory glances across the exhibition hall. This event season, take control of your exhibitor experience and utilize inbound marketing to make the most of your investment.
We hear it from our prospects all the time: “I need more traffic to my website.” We ask the same question every time: “What will you do with all of that traffic?”
Think about all of the time and money you invest in developing content, sharing content on social media, optimizing web pages and running pay-per-click advertising campaigns. If you’ve got nothing in place to capture and convert your website visitors into leads, your efforts to drive traffic are wasted.
