Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.
However, according toB2B marketing research firm DemandGen Report, 77% of
In September 2013, Winn Technology Group invited Jason Hekl, Service Director, Demand Creation Strategies, at SiriusDecisions, to speak with us about current and future marketing trends for complex B2B sales.
Jason Hekl is a seasoned b-to-b sales and marketing professional. With an emphasis on developing and executing demand generation strategies to accelerate growth, Jason has sourced, developed and closed millions of dollars in new business throughout his 19-year career.
Here is part three of our three-part interview.
In September 2013, Winn Technology Group invited Jason Hekl, Service Director, Demand Creation Strategies, at SiriusDecisions, to speak with us about current and future marketing trends for complex B2B sales.
Jason Hekl is a seasoned B2B sales and marketing professional. With an emphasis on developing and executing demand generation strategies to accelerate growth, Jason has sourced, developed and closed millions of dollars in new business throughout his 19-year career.
Here is part two of our three-part interview where we discuss the role of teleprospecting in reaching decision-makers, effects of demand center implementations on teleprospecting, and causes and cures of lead leakage.
In September 2013, Winn Technology Group invited Jason Hekl, Service Director, Demand Creation Strategies, at SiriusDecisions, to speak with us about current and future marketing trends for complex b-to-b sales.
Jason Hekl is a seasoned b-to-b sales and marketing professional. With an emphasis on developing and executing demand generation strategies to accelerate growth, Jason has sourced, developed and closed millions of dollars in new business throughout his 19-year career.
Here is part one of our three-part interview.
