Search engines reward websites with higher rankings based upon their usability. Your SEO will improve when visitors stay on your site longer, view more pages and repeat visits. The ability to be found easily through search engines is the foundation of organic website traffic. There are many ways you can improve your SEO. Auditing your website and making these improvements will greatly improve the chances a prospect finds your company when searching for a solution.
Teleprospecting has faced challenges in recent years but still remains a valuable marketing tool for businesses worldwide. Marketing professionals are well aware of the type of impact marrying different marketing strategies together can have. While teleprospecting represents a time tested approach, combining it with inbound marketing tactics can maximize your efforts and ensure you get the most out of your lead generation campaigns. There are endless possibilities and benefits that come with merging these two tactics, here we will outline some of the top ways inbound and teleprospecting can, and should, work together.
Lead nurturing has become increasingly important in today’s information filled world. With so many options for customers to turn to, and so many avenues for them to find solutions, it’s important to keep your product or services in the front of their minds. There are many different types of lead nurturing campaigns, all of which help to guide prospects through the sales cycle. With the varying stages of the buyers journey requiring different types of content, having a platform with the ability to automate these types of campaigns is an invaluable tool to marketers. Hubspot allows marketers to create email workflows that are set to go out depending upon what customers open, click or download.
These workflows create a drip effect for your sales funnel, enabling your marketing team to focus on content that will drive these prospects towards conversion. That being said, each stage of the buyers journey and each buyer persona will require a unique lead nurturing approach. While each of these can be tailored to your specific business and the length of your sales cycle, these are the basic types of workflows your company should look to develop.
Many companies currently utilize inbound marketing strategies. Supplementing your current inbound efforts with a social media centric account based marketing strategy is a great way to nurture your biggest targets until they are ready to purchase. It is important to keep your company name in front of your target audience while continuing to educate them about your solutions. The following 7 steps represent a great strategy to supplement your current inbound campaign.
The different elements of inbound and outbound marketing all lend a unique approach towards reaching specific decision makers in a targeted company. In order to create a comprehensive ABM plan that will work, you will need to outline a plan that involves both inbound and outbound marketing strategies. Depending on your industry, some of these strategies will work better than others, however, it is important not to leave anything out as your target audience may only respond to one of these tactics.
