Demand Generation Blog

If your company hasn’t identified mobile marketing as an integral part of your overall marketing strategy, the time to start is now.  With more and more consumers depending on their mobile devices for business, this is a trend that is here to stay.  Companies that have not optimized their content for mobile are falling behind.  Additionally, there are certain platforms and campaign types that can only be reached via mobile.  Getting in on the ground floor of new app advertising opportunities is only going to become more important as the mobile revolution continues to grow.  The first thing you need to do when developing a mobile strategy is to identify the platforms your prospects use and where they go to get their information.  This type of segmentation is necessary to ensure you are not wasting your marketing dollars.  There are many reasons why your company needs to incorporate a mobile strategy, below we outline 10 reasons why your company needs a mobile focus.

The importance of establishing loyal channel partners cannot be understated.  The time and cost it takes to onboard partners makes it crucial for these relationships to last.  The ability to work seamlessly with partners depends greatly on longevity and familiarity.  Having long term partners that are loyal to your brand can make for easier product releases and more profitable campaigns.  Partners tend to be most loyal to the brands that their customers prefer.  Once you’ve identified a quality channel partner, you want to do everything possible to ensure their success.  There are many factors that drive loyalty in a channel marketing community, here are a few tips on establishing lasting partnerships.

One of the most difficult pieces of an inbound marketing strategy is obtaining backlinks to your website.  Having links to your pages that come from reputable websites is essential to improving your search rankings.  In the past, many marketers have dropped links into the comment sections of blogs that may have nothing to do with their content.  Search engines have begun to figure this practice out and it is no longer effective.  There are many legitimate ways you can obtain backlinks for free.

Buyer personas have become extremely important in the world of marketing.  Being able to identify key similar traits of your ideal buyers helps you to target your marketing efforts and tailor your communications to your prospects.  Every company will have multiple buyer personas they will want to identify.  You also need to recognize the best personas so you know where to focus the majority of your marketing efforts.  One of the best ways to create your personas is to interview current customers. When deciding which customers to interview, you’ll want to look at which clients bring in the most revenue and provide the highest return on investment. When determining who your most profitable customers are, you’ll need to look at several factors.

In order to have an inbound marketing campaign, you will first need content to draw in visitors.  Creating the high volume of content needed to utilize inbound marketing strategies can be difficult.  Simply coming up with titles for posts and emails can take a great deal of time.  Here are some tips on keeping a steady flow of content without sacrificing quality.