Demand Generation Blog

As with any industry, with B2B marketing, change is necessary.  The important part of change is to recognize what types of changes will work for the better and which ones to avoid.  Trends come and go, being able to identify which trends will have staying power is essential to the longevity of a B2B organization.  Marketing strategies have evolved dramatically over the last 10 years due to the digital revolution and social media.  Prospects now have more access to information prior to making a sales decision than ever before.  It’s important to know how, when and where to market to your prospects.  Below we outline a few of the B2B marketing trends that appear are here to stay.  Incorporating these into your marketing plan will be important in maintaining a successful B2B company.

Teleprospecting has become more difficult these days with so many avenues for people to find their information and so many people fighting for a prospects time.  With this in mind, it’s important that your teleprospecting efforts are optimized to get the most out of your campaigns.  There are steps you can take to give your teleprospecting campaign its best chance for success.  Below we’ve compiled 5 best practices to implement within your campaign.

Marketing and sales jobs can be some of the most stressful jobs one can have.  It’s important that you take time out to relax and laugh to ensure you stay productive and maintain creativity.  We’ve compiled a list of the 10 best sales and marketing jokes found throughout the internet. 

By now, all marketers have heard about the benefits of inbound marketing.  The challenge for many is how to get started.  There are many different aspects of inbound marketing, and implementing them all at once can be a monumental feat.  Fortunately, there are many easy ways you can begin to use inbound marketing to generate leads.  Here, we outline some of the basics to get your company started.

Winn Technology Group proudly supports our military and joins in on R.E.D. shirt Friday. Our employees represent all ages and demographics from varied backgrounds, several members of our team are former military. After a suggestion from one of our veterans Winn got involved and started participating in Red Shirt Friday. If you’re not familiar with Red Shirt Friday, it stands for “Remember Everyone Deployed” (R.E.D.). The mission of R.E.D is to show support for our military service members letting them know we appreciate their sacrifice and that they are not forgotten. This is not a political organization or movement, it is about showing support for our troops past or present; whether deployed, at home, or abroad by wearing R.E.D. every Friday.