Demand Generation Blog

The different elements of inbound and outbound marketing all lend a unique approach towards reaching specific decision makers in a targeted company.  In order to create a comprehensive ABM plan that will work, you will need to outline a plan that involves both inbound and outbound marketing strategies.  Depending on your industry, some of these strategies will work better than others, however, it is important not to leave anything out as your target audience may only respond to one of these tactics.

Since recruiting and developing channel partnerships can be a difficult and time consuming experience, ensuring that your current channel partners maximize their revenue potential is extremely important.  Traditional marketing tactics such as teleprospecting and email will always be necessary, however, the greatest potential for increased revenue in this digital age is through inbound marketing.  Furthermore, the integration of traditional outbound tactics along with an effective inbound marketing campaign will ensure you are getting the most out of your channel. 

Most channel managers spend the majority of their time managing current partners.  The ability to seamlessly add partners to your channel eliminates costly overhead and can increase revenue dramatically.  There are many factors to take into account when on-boarding new channel partners.  You will want to ensure you are recruiting companies that fit the correct industry focus, geographical areas, selling capacity and customer base, amongst several other factors.  This can be a difficult, yet necessary task.  Having a structured step by step process that takes you all the way from identifying potential partners to on-boarding is the best way to ensure your company establishes profitable partnerships.

Every so often you might see or hear something about being a “fish” in regards to Winn Tech. While we here at Winn Tech fully enjoy and embrace what this means, we realize that our readers and clients may not always understand what we’re talking about. This seems a major flaw because how can someone completely comprehend Winn Tech without understanding being a “fish”. Not to worry. We’ll make sure you don’t finish reading this blog without becoming thoroughly aware of if not sympathetic to being a “fish”. Hold on to your tail fins ‘cause here we go…

This is the fourth blog in our series outlining the importance of the different aspects of Inbound and Outbound Marketing.  The following represent components that were formerly part of an “old school” marketing plan, however, with fewer companies leaning on these aspects, they have become more effective and a unique way to approach potential clients.