7 Great Secret Santa Gifts For The Office

It’s holiday time and offices all around the country are participating in Secret Santa gift exchanges. Many people include a request for a gift, but for those that are looking for a surprise, it can be tough to shop for. Here we’ve identified 7 affordable gifts for that special co-worker looking for a surprise this holiday season.

Empowering Channel Partners Through Inbound Marketing

Recruiting and developing channel partnerships can be a difficult and time-consuming experience. Ensuring that your current channel partners maximize their revenue potential is extremely important. The integration of traditional outbound tactics along with an effective inbound marketing campaign will ensure you are getting the most out of your channel.

7 Characteristics Of Strong Content

Developing strong content that is of high quality and in a great enough quantity is one of the biggest challenges B2B marketers face today. Content that converts can be difficult to create and often times can take several edits before a final draft can be established. When analyzing your current content or developing new pieces, there are 7 characteristics you should look for.

Where To Give Back This Holiday Season

Many people would like to give back to their community this holiday season, but it can be difficult to determine where your donation will do the most good. Using the holidays as a motivator to be charitable is great, but it’s important to realize there is need throughout the year. Here we’ve compiled a short list of local and national charities that you can donate to this holiday season and beyond.

Where Is Teleprospecting In 2018?

Teleprospecting’s role in marketing campaigns has evolved in recent years with marketing automation platforms and social media transforming how we reach our audience. Although it may not be as prevalent as 20 years ago, teleprospecting still plays a major part in the development of relationships, qualifying leads, recruiting and closing deals. The live touch will never truly go away as long as humans are the ones making the decision. Here we’ve outlined where teleprospecting will be best used in 2018.