Video has become the preferred way to consume content by many in the marketing and tech space and cutting through the clutter can be difficult. Creating strong content that drives engagement and provides continuous website traffic requires a close look into what makes people consume video.
Hashtags are everywhere on social media and marketers are beginning to learn how to harness their power. Once a way to organize your personal posts for friends, hashtags are now essential in delivering targeted content to the appropriate audience. Even LinkedIn has joined the hashtag party, making them more acceptable in marketing circles. Here we’ve outlined 10 ways to optimize hashtags for social media marketing.
Christmas is a time of celebration; when family members, friends and co-workers can set aside their differences (hopefully) and appreciate one another. Christmas music can spark a debate all its own. Some people love it, some people hate it, there doesn’t seem to be much of an in-between. What we can all agree on is that they are catchy, memorable and can bring a festive atmosphere to your office. Here we’ve compiled a Christmas music play list sure to be a hit at your company.
Industry events offer a great opportunity for those in the technology and marketing space to network, learn, advertise and even sell. Whether you’re attending, presenting or speaking at an event, there can be a significant cost involved. Budget can play a big part in whether or not you can attend an event, so here we’ve identified 5 events well worth the expense in 2018.
Each social media platform as well as Google Adwords has different parameters to narrow your audience. There are certifications available for some of the platforms and each one requires research and practice in order to master. Algorithms change constantly so even seasoned advertisers need to remain attentive to all changes.
