At this point every marketer should be aware of what a backlink is. Simply put, a backlink is a link to your website from another website. Search engine algorithms rely heavily on backlinks and any SEO strategy is incomplete without a plan to obtain them. Many of us spend a significant portion of our day trying to acquire quality ones. So why are we spending all this time trying to get them and how can we get more?
It’s tough to be a marketer if you don’t enjoy a challenge. With so many tools available and the ease of connectivity, marketers today face many challenges that were not present until recently. While marketing technology can automate many processes and provide precise analytics, simply learning how to use all of these technologies is a task on its own. Here we take a look at some of the most common challenges facing marketers today.
For key accounts that represent substantial potential revenue, building a microsite can be just the thing that differentiates you from the competition. Microsites can have a tremendous impact on B2B prospects as they are highly personalized and show just how serious you are about doing business with their company. These sites may only contain a few pages but most visitors will take notice of the effort being made to get their attention. Fusing account based and inbound marketing allows you to be persistent with key accounts without overwhelming them with excessive phone calls or emails. That being said, here are some of the most important things to include on your targeted microsites.
Email marketing has long been one of the most effective means of generating leads, engaging with prospects and distributing content. So why do so many campaigns fall short?
When we treat our prospects as part of a faceless mass and fail to identify them as individuals of great value our marketing becomes ineffective. If we consider the number of ads we are typically exposed to every day it numbers in the thousands. If your marketing content is not personalized for each individual prospect it will fall by the wayside and be lost in that sea of thousands of ads.
