When concentrating on the B2B space there are 6 major platforms that drive social media marketing. While consistency across all platforms is essential to create a strong brand, each platform requires a unique touch in order to maximize engagement.
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Social media changes on a seemingly daily basis and being able to nail down the most effective means of utilizing it as a B2B marketing platform can be difficult. Identifying underlying trends behind successful campaigns ahead of your competition can impact your brand’s visibility and market share. Here we’ve identified five trends we believe will dominate 2018.
Marketing automation systems shine when it comes to identifying interested prospects, but a personal approach is the best way to convert leads generated by inbound marketing campaigns. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.
Technology has slowly become a part of Thanksgiving tradition with televisions leading the way. Many families gather around the television for football games and parades and TV serves as the predominant entertainment at most Thanksgiving Day get-togethers. Technology has also found its way into the kitchen as well as the grocery store. Here we’ve found 5 tech gadgets that can make your holiday easier and more fun.
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November 11th marks a day in which we all need to pay our respects to the military veterans who have served our country and kept us safe. Here we’ve compiled 10 fun facts that outline the history of Veterans Day.
