Demand Generation Blog

At its heart, writing is an art form. While based on communication, the ability to twist words and turn phrases has long been an attractive skill. Writing creatively in the technology marketing space has its challenges. Marketing itself has been tremendously impacted by technology and the ease it brings to communication. With that ease has come a lot of traffic to fight through, creating a demand for high quality content that is both properly researched and contains original thought. Collaboration is key when brainstorming blog ideas, and developing eye-catching titles is important, but how do you start once the onus is on you to create the piece?

Rather than simply trying to build a following, build relationships. In many cases social media can depersonalize a conversation and it can be difficult to create a true connection. Getting stuck in a loop of connecting and pitching the same copy/paste excerpt from your sales library simply doesn’t work. Building trust and communicating the reliability of your solution is something that can take time, but the people you reach could become customers, brand evangelists and even partners. Developing real connections through social media requires being your true self and having something valuable to offer.

Over the course of 2017 we here at the Winn Demand Blog have published articles on every aspect of multi-channel marketing while including some fun insights into how we operate. Here we’ve chosen one blog from each month to highlight our 2017 efforts.

The goal of social media messaging is to get your target audience to read and engage with your posts and to help guide them through the buying cycle. Making real connections and nurturing relationships prior to a sales pitch is necessary in a time with so many options. Trust, credibility and your brand’s personality all need to shine through in order to drive social media engagement.

When it comes to the ever-changing business world, channel marketing professionals understand that there is always something new in the manner that people make buying decisions since they are capable of accessing so much information. Here we’ve outlined a few trends in channel marketing to take advantage of in 2018.