Demand Generation Blog

With so many enterprise level technology companies adopting account based marketing as part of their marketing plan, steps need to be taken to ensure your message resonates with your most important accounts. ABM is a strategic plan to narrow your focus and sell to your biggest targets, with personalization playing a major role throughout all channels. The use of both inbound and outbound marketing techniques gives you the greatest chance of landing your most profitable accounts. Here we’ve outlined several ways you can make your ABM campaign stand out.

Hosting an event is an experiential marketing tactic that truly allows you to connect with potential clients. Face to face meetings tend to have a lasting impact while online events are effective for time-starved targets. Events such as these allow you to access your audience’s undivided attention. Relationships are extremely important when dealing in the B2B technology space, where trust in new technology can be tough to establish. Finding creative ways to host your top targets will help you improve attendance and increase the effectiveness of your message.

Continuously creating content that converts is one of the biggest challenges inbound marketers face in an increasingly digital world. Over the last year we have written several articles to help marketers optimize their blogs and increase their conversions. Here we’ve compiled a few of them to use as a resource when developing your blogging strategy.

Here at Winn Technology Group we observe Halloween with a potluck and costume contest. Here are a few fun facts you can share with your team as you celebrate.

B2B marketing continues to evolve as new technology and different ways to reach prospects emerge. Staying on top of the current trends in technology and marketing strategy is essential in any business, especially one that can change as fast as B2B marketing. Here we’ve outlined a few trends that are sure to have an impact on your marketing campaigns in 2018.